In this video, several different men (mostly African American) are dribbling and playing with a basketball in various ways. As they move around and bounce the ball, a beat is formed, making a consistent beat through the entire video. As we have discussed in class, there are many different forms of "whiteness" and "blackness." This video shows one type of blackness not only through African Americans playing basketball, which is typical in itself, but also how they keep up a true beat that could be found in a modern day rap song probably made by an African American man. Nike uses this image of a black man to sell what they believe is a Nike basketball player looks like and acts.

http://www.youtube.com/watch?v=pPmfbhVGbIQ