Cultural Capital

This add is a great example of cultural capital because this scene is in a place that only people with money can get to. Everything is perfect and secluded. The water is a beautiful blue and the man and the women have bodies that could be classified as perfect. The whole culture of the add screams perfection and money and it can be seen in the mans expensive bathing suit and in the pricy waterproof eye makeup the woman has on. But back to the overall setting for a moment. Notice the part of the world the couple are in. Unless they live their (which I am sure they don't since commercials are always done on location) it could cost thousands to even get to that specific spot on the globe. Air fare, hotel and cost of a boat all add up. Finally, if you look at the couples toned bodies, you have to factor in the price of gym equipment or gym memberships, making the culture of money and perfection visible even on their bodies.