Saturday, February 19, 2011

Quiz 4, Question 2


I saw this commercial during the Super Bowl and I found it quite hilarious. It's almost making fun of other car commercials by making the product do all these ridiculous things that other commercials do to "help" the product. It starts off with the car in the dessert going thru mirrors, then it goes to talking about the driver and says she (to have sex appeal) must be hot and then talks about how she must have a certain hair color. Then they move to a city, dodging hay barrels, etc. Then move into a chase with bad guys and then the car flies in the air and when the car lands, it ends up that she is a school teacher (part of a male fantasy). This commercial goes with the "male gaze" but in this case, they use it to make fun of it. From my point of view, they are saying that commercials now-a-days are based on the "male gaze" and are trying to show people how ridiculous it is.

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