Sunday, February 6, 2011

Quiz 3, Question 1


I recently read an article entitled, Why Our National Superbowl TV Party Has Become the Last Supper for the US Empire. This article was very interesting for it can be seen from a political economy approach and contrasted with a cultural studies approach. This article was mainly about how profitable the Super Bowl is and all of the reasons surrounding it. If you look at this article from the political economy perspective one may say that the Superbowl is so successful for all of the economic opportunity surrounding the game including advertising and gambling. Meanwhile, the Superbowl can be seen as successful and profitable because of how it brings all Americans together but it is what they should culturally be watching, the superego, if you look at the Superbowl through the cultural studies approach. It is weird that depending on what approach, either political economy or cultural studies, how different perspectives can be!

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