Saturday, January 22, 2011

The Change of the “Feminine Mystique”


According to Lana Rakow, the “feminine mystique” has been around in women’s magazines both before and following World War II. However, it is extremely interesting to see how this mystique has changed throughout the years. In the years surrounding World War II the ideas of what women should be was all about the perfect housewife. The advertisements had women decked out in traditional clothing, cleaning, cooking, and catering to their husband’s needs all while having a perfect smile on their faces. Now, the feminine mystique is all about sexiness, with the big butts, big hips, big breasts, big lips, and everything over sexualized. Who knows what the next feminine mystique will look like in the years to come. (Quiz 1 Blog 2)

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