Images and Representations Approach to Advertising

I decided to use this video to show the impact of advertisements on the minds of girls as they are growing up. This applies to the images and representations approach to feminism in popular culture. This video gives the implication of how advertising of beautiful models on billboards and television can impact the way a girl thinks and feels, and set how they believe they are supposed to look in order to be considered "beautiful." These images are the construction of the male fantasy, however, and not from a female point-of-view. The video then shows the self-esteem workshops, which work to change the girls' ideas of what makes someone beautiful and change the representation of beauty.

When looking at the images and representations approach to popular culture, four main questions are asked.
1) What kind of images are present, and what do these images reveal about women's position in the culture?
2) Whose images are they and whom do they serve?
3) What are the consequences of those images?
4) How do such images have meaning?

When applying these questions to the images the video focuses on we discover they reveal a woman's position in culture to be one of looking beautiful and fulfilling the male fantasy. The images are created by men and lead to women striving for the ideal look and cause low self-esteem when they cannot reach that goal. The images imply that a girl should look a specific way.