This advertisement shows a form of masculinity to be a sophisticated, successful, upper-class male. The man performs this not only through his suit, but also through the image of a clean shaven face and clean cut hair. This performance is suggested as highly masculine in the way it attracts the woman, and that is spoken through the words, "A custom-tailored suit is a natural aphrodisiac." In this advertisement, the woman is wearing the jacket to his suit, which suggests that the suit helps to give him a dominance over the woman. The ad very bluntly suggests that if you have one of theses suits, you will get the woman.
The second advertisement on the other hand represents a different, more rugged form of masculinity. Rather than a custom-tailored suit and a clean face, the man is wearing jeans and a plain shirt, and his face is not shaved. The location is also important because it implies that he is an "outdoors man" which is stereotypically very masculine.
No comments:
Post a Comment