Dolce and Gabbana - Lana Rakow

This D&G ad features 5 women strewn about a room in very seductive and interesting poses. The ad is directed at women as it features clothing for women. However, the image is taken from a male's point of view. One woman is lying on the ground in a seductive pose as if she is in a bed. Another is hanging off of a rope as if it is a stripper pole. Each woman wears copious amounts of makeup and has extravagant hair styles. The image as a whole is almost like a man's fantasy. It follows a color scheme of red, brown, and black. This dark color scheme gives a feeling of seductiveness and that D&G is sexy. According to Rakow's "Images and Representations Approach", this image gives women a model of how they should dress (and pose) to be seductive sexy women. This image also suggests that these women are almost "waiting" for a male to join the picture as if they are saying "come play with us". When rethinking this image, it is really saying, "Hey you normal woman- if you want to be hot and sexy like we are and attract men, buy seductive D&G clothes and pose like this." This image instills the concept of a male-dominated society where the woman is dressing and acting in a way to please the man.