Quiz 2, Question 1

To show hypermasculinity, I find this cover from Best Life. It has Jay-Z on the cover who is a very successful rapper and businessman and also is married to Beyonce Knowles who is known for being a very sexy woman. So Jay-Z fits the hypermasculine qualities. What this magazine cover is telling us is that to be like Jay-Z and to have the best life (to go along with the magazine's name), you have to be just like Jay-Z. And how do you become like Jay-Z? Well just look at the rest of the cover. In bold letters at the top, you need to be strong and fit. Not just strong, and not just fit but both. You need the 6-pack abs, you need the strong arm muscles, etc. It even says on the cover that being strong and fit is "What Women Find Sexy". And being super masculine can be so stressful that in this issue, they can help by giving you a "15-minute full-body workout, upgrade your image-instantly and be you healthiest, happiest self". It only says on the left that you need to have a lot of money. Wow.

Here is the second advertisement I found about hypermasculinity. This is an ad for Gucci's 2010 campaign. On the right hand side is a dominant male (a hypermasculine male to be more exact) who has good hair (parted to the side that gives us an image that he is a businessman) and dressed well (with a nice jacket and turtleneck). With his dark hair and dark clothes, it gives off a "mysterious" look that women "just die over". Which, ironically, is what the women on the car look like; they look almost dead. It looks like the women (not just any women, attractive women) just died because the male is just so masculine that they couldn't handle it. With his nice clothes, nice hair, nice body and expensive car (which are all qualities of being hypermasculine) that the women fell in love with him and died.