femininity : the standard girl

I chose this advertisements to represent the idea of hyper femininity. This Juicy Couture advertisement, which is a women's brand, emphasizes and centralizes on the girl. Also, it represents within the ad typical feminine qualities and colors. Noticing the background is mostly pastels, light pink and blue and purples. All these colors, and the butterflies, are standard things, well, girl. These are objects and colors girls are brought up and formed in culture to like and to represent them. As discussed in class, going to the store, one can distinctly pick out the girls toy aisle form the boys, simply based on the colors. One aisle is bright pink, while the other is more dark colors. This ad simply draws women in by featuring hyper feminine features that women are inherently formed because of culture to like. Also considering the jewelry, fur, along with the colors, are never something one would see in an ad directed towards a male audience.