Monday, January 24, 2011

The Images and Representation Approach

After reading Lana Rakow's "Feminist Approaches to Popular Culture: Giving Partiarchy Its Due" has really made me see some things about how feminists might feel about certain images out there in the media. In just about every magazine that I read there are always ads that have women in them. At first glance it just looks like a everyday ad, but after getting a better look at the ad you'll see the connotations that women have, typically sexual. Ads these days will have women barely clothed or posing in a sexual manner. Let's take this ad with Cher in it; she's wearing heels, black leotard and black stockings. She has wild hair and sticking her butt out. If the women is not posing sexually, she'll be possible seen doing something that "Women" do such as cooking, cleaning, or taking care of the kids; All of which if a feminist was to look at them would most likely not be happy. From now on it will be hard to look at ads the same way.

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