I found another great Dolce and Gabana advertisement displaying hyper-masculinity as well as a video ad for the Slendertone ab flex belt. The D&G ad features 5 over-sexualized, dominate men with immaculate bodies and ripped muscles. They all have bodies that are nearly impossible to obtain without an extremely intense workout schedule and steroids. Furthermore, they are portraying a gang-rape scene where one of the men is pinning the women to the ground as if he were about to seduce her or have sex with her. The woman is actually portraying a hyper-feminine female with her tight dress, long legs, high heels, and makeup. The scene here is rather disturbing. Each male is looking at the woman as if they are waiting for their turn to put their hyper-masculine bodies to work.
The video ad for the "Slendertone" is absolutely hilarious. You don't even need to watch the full 3 minutes to know where the ad is going. The advertisement features a product that allows you to obtain an amazing stomach with ripped abs without having to do "traditional"workouts. In the first scene of the ad, two men are in a pool as an attractive lady walks by. This scene sets up the mentality that if you want a strong, sexy, midsection and the ability to attract beautiful girls, then you need the Slendertone! The ad frequently cites statistics that don't carry real weight, before and after photos that are ridiculous transformations, and a constant theme of "it's so easy!". In general, the models in the ad have bodies that are not obtainable by simply using the Slendertone. The hyper-masculine models all have bulging pectoral muscles as well as biceps. It's ridiculous.
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