I found this advertisement online for Nike that I feel really connects to Mulvey’s discussion. I liked how her perspective was less critical and more approached the third wave of feminism discussed in Rakow’s article. This advertisement shows the power of women through something usually associated with men: exercise and hard work. i think this ad allows the viewer to see it as more power to women even with somewhat of a feminine touch. The colors in the ad attract a more feminine audience while the words are very powerful and allow independence for women. Just like in Mulvey's article, women do things because they want to; some women read romance novels because it interests them, leaving male influence out, they do this on their own, just like in this ad, the girl describes her arms and shoulders as a product of her hard work, leaving men out of it.
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