Images and Representations Approach

This image by Skyy Vodka is what Lana Rakow describes as 'feminine mystique'. It is taken by the man's point-of-view. When you first look at the ad, your eyes go straight to the woman which is what the advertisers want the viewers to do. The woman is there to be an object (or trophy) and gets the viewers to think that if you drink/buy this, you will get these kind of women. The woman in the image is almost naked (wearing a very skimpy bikini) and even though you can't really see her whole body, you can tell that she has all the sexy characteristics and is every man's fantasy with the big breasts, skinny waist, etc.

This also goes with what Rakow is saying about images that men are the ones in power. In the image, the man is straddling her in a position that makes him look like the one in charge (in control). The man is also fully dressed (in a business suit) that shows even more power while the woman is just in a bikini.

Overall, this ad suggests that if you buy their product (Skyy Vodka) you will be seen as attractive by these kind of women. Also, since it is an alcohol ad, it suggests that you can get very sexy woman drunk and take them home with you. In the image, the man is holding two glasses that suggests that they will be drinking the bottle of Skyy together. This image also suggests that woman should look like this. That if they want successful, wealthy businessmen, they have to have huge breasts, skinny waist, sexy blonde hair, etc. and then the men will find you. This ad suggests that the men are the ones in power while the women are just trophies on their shelves.