This Smirnoff advertisement is an example of ineffective dissent because it is trying to portray the idea that by drinking this vodka, you will be out or the norm and join in the crazy, rebellious side of life. By drinking alcohol, obviously it would loosen you up and drive you to get out there and enjoy life, but in the idea of dissent, this is what the media portrays for one to do when they need to get out and enjoy life; is to drink. SO by doing this, you are technically doing what is being portrayed in the media.
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