Quiz 7 Hummer Dissent

Hummer has a slogan that states, "like nothing else", which implies that by purchasing a Hummer you are, in fact, dissenting from the typical automobile. The reason that this slogan represents a sense of simulated dissent is because it offers the ideology of individualism and the image of a trendsetter. The truth is that Hummer's offer nothing special in comparison to most trucks or SUV's, moreover they actually are less fuel efficient. They do, however, offer many specs that are virtually useless in a practical sense, such as the ability to scale rocks and drive through two feet of water. People who tend to purchase Hummers are not outdoor enthusiasts, but instead upper middle class to upper class pricks who have no need for a Hummer. Hummer instills a sense of dissent from the norm and presents an image of adventure, when in reality all it offers is an expensive, gas guzzling, chauvinistic, mainstream SUV.