In this advertisement for Yahoo!, the idea of being unique and different is portrayed. They clearly chose a girl with lots of different tattoos on her to convey that people who don't fit the typical "norm" in society use Yahoo! as well and make it their own. The copy in the advertisement is also very important. By saying "Your own personal everything," the corporation is dissenting away from all of the typical email servers and search engines and saying that Yahoo! is different, just like you can be if you use it. Through the use of these advertising techniques in this ad, Yahoo! is creating an almost fake sense of dissent that consumes the idea of individualism and being whoever you want to be by using Yahoo!.
Wednesday, April 13, 2011
Quiz 7 - Yahoo Dissent
In this advertisement for Yahoo!, the idea of being unique and different is portrayed. They clearly chose a girl with lots of different tattoos on her to convey that people who don't fit the typical "norm" in society use Yahoo! as well and make it their own. The copy in the advertisement is also very important. By saying "Your own personal everything," the corporation is dissenting away from all of the typical email servers and search engines and saying that Yahoo! is different, just like you can be if you use it. Through the use of these advertising techniques in this ad, Yahoo! is creating an almost fake sense of dissent that consumes the idea of individualism and being whoever you want to be by using Yahoo!.
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