The Kenneth Cole advertisement campaign with the slogan "We all walk in different shoes" is an example of simulated dissent. The point of the campaign is to declare that people are all unique, but is essentially saying that they should all buy from the same brand anyway. Instead of actually dissenting based on everyone being different, the campaign makes people feel like they are being different while actually buying the same thing. This means that they are actually not dissenting at all.
Tuesday, April 12, 2011
Quiz 7 Question 1
The Kenneth Cole advertisement campaign with the slogan "We all walk in different shoes" is an example of simulated dissent. The point of the campaign is to declare that people are all unique, but is essentially saying that they should all buy from the same brand anyway. Instead of actually dissenting based on everyone being different, the campaign makes people feel like they are being different while actually buying the same thing. This means that they are actually not dissenting at all.
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