In this advertisement from Dove, an idea of being different is being portrayed. This difference however isn’t against normal people but instead against normal models. By using not a size 0 supermodel they are breaking out against their competitors in hopes to win over the masses by claiming to be “real”. However, this is just stimulated dissent. It makes people believe that by buying Dove products they are embracing their normalcy and fighting against supermodels, henceforth “dissenting”.