The image above is just one example of culture jamming of a major corporation, which in this particular picture is Nike. People who create culture jams are acting out against the consumer orientation of the mass media who represent large corporations but fail to show all sides. One of the most popular methods of culture jamming is taking popular advertisements of big brands and changing them in order to direct thought to the negative aspects of the products. In this example, the person is trying to show that Nike uses celebrities such as Tiger Woods to promote their products and in a sense it is also making fun of them for it by making Tiger's mouth in the shape of the Nike symbol. It makes people think of how Nike really does use famous individuals to market their products all of the time. I think Tiger was also used because of his recent negative scandals as well. Tiger is definitely a major face for Nike products, so it made me realize how sports stars are really tied to a specific brand.
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