In the preceding image, an SUV company directly responds to theorists who blame global warming on gas emissions of large vehicles like the one pictured. Stating "not our fault" then going on to state a true fact points out fallacies in the global warming argument. Perhaps what makes this political cultural jam effective is that JUST the copy, not the image, was changed. Additionally, it exposes the truth: People do like big cars and car sales have not been dramatically affected by the popularization of global warming. Since global warming is such a political hot topic, this cultural jam is also extremely relevant. In Warner's article, a similar example is used: The Daily Show. This satirical fake news, like the cultural jam featured above, simply changes the language of an actual news station but everything else (the way the news studio appears, what the anchors are wearing, the way the anchors speak) is all the same as an actual news program. Both of these examples prove to be effective because of their blatant reference to the "real."
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