Nike and their slogan "Just Do It" has dominated the sports industry since 1964. There slogan "Just Do It" refers to individuals who continuously talk about adding some sort of exercise to their daily routine, but fail to get off the sofa. The Nike slogan is an example of simulated dissent because it refers to individuals who were able to get off the sofa and begin exercising. These people have dissented from the stereotypical overweight American who constantly makes bullshit excuses of why they cant work out rather than just doing it / "Just Do It". By conforming to the Nike slogan, individuals are able to "dissent".
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