Dissenting with Miller Lite

This ad for Miller Lite encourages the viewer to dissent from other light beers by drinking Miller Lite because Miller Lite is supposedly a more flavorful, manly beer. The ad suggests that real men drink Miller Lite and that Miller Lite has a stronger taste than its light beer competitors. In reality, huge brewing companies that mass produce light beer like Miller Lite, Bud Light, and Coors Light don't add anything extra special to the beer. "Dissenting" by drinking Miller Lite is a form of false-dissent.