Audi's advertisement "The Spell" shows people of the upper class acting almost zombie like as they describe themselves as well as their vehicles. This is an attempted for Audi to make the point you can break "the spell" by not being like them (e.i. dissenting) by buying one of their more rare and personal cars, which would ultimately separate them from the standard. However, this is just simulated dissent because after all, their still jut buying a higher class luxury vehicle.
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