The Kenneth Cole ads advertise that "We All Walk in Different Shoes" which states that everyone is different from one another (no one has the same taste in shoes). These advertisements are considered dissent because of the fact that everyone is different and has their own opinion about what they like. These are real, effective dissent because it has a great message about being different is a good thing and being outside the norm. These are two different ads, one is a business woman and the other is a women covered in tattoos. They are dissenting from the norm of targeting a certain kind of woman but, instead, saying everyone has different taste in shoes and they don't care because everyone is different from one another.
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