The Great Movie Ever Sold is a movie that is COMPLETELY funded by the advertisements in the film. This movie goes into the marketing process (the meetings, presentations, etc.). Morgan Spurlock is the one who does everything to make sure that every single part of this film is used my advertiser's money. It is, essentially, a movie all about advertising and is completely paid for by advertising. Spurlock wants us to see this world and to make us realize that our whole world is about advertisement and we can't hide from it. It is a crazy concept but true. Even the title (POM Wonderful Presents: The Greatest Movie Ever Sold) is an advertisement. The ending of the trailer is great because Spurlock asks Nadar if there was one place where you can't see advertisement and the only answer Nadar could give was when you are sleeping. Advertisement is everywhere, you can't escape it. That is the overall message of this film and that it can be done.
Thursday, April 28, 2011
Extra Credit: The Greatest Movie Ever Sold
The Great Movie Ever Sold is a movie that is COMPLETELY funded by the advertisements in the film. This movie goes into the marketing process (the meetings, presentations, etc.). Morgan Spurlock is the one who does everything to make sure that every single part of this film is used my advertiser's money. It is, essentially, a movie all about advertising and is completely paid for by advertising. Spurlock wants us to see this world and to make us realize that our whole world is about advertisement and we can't hide from it. It is a crazy concept but true. Even the title (POM Wonderful Presents: The Greatest Movie Ever Sold) is an advertisement. The ending of the trailer is great because Spurlock asks Nadar if there was one place where you can't see advertisement and the only answer Nadar could give was when you are sleeping. Advertisement is everywhere, you can't escape it. That is the overall message of this film and that it can be done.
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