The caption for this commercial reads : Disney guests will begin starring on television as part of the new "Let the Memories Begin" campaign. For the first time, Disney Parks is featuring the home videos and snapshots of real guests in television ads and other marketing that will allow an audience of millions to share in true-life, heartfelt moments.
This commercial defiantly embodies the idea of cultural capital because it is marketing an idea and image that appeals to people of all ages. It is selling the idea of magical moments, family bonding, excitement, and memories that last a lifetime. They are not promoting the physical capital, and how much these "lifetime memories" will actually cost you. By marketing itself in this manner, Disney is no longer selling a product, but an idea and a way of life, so in order to continue to profit off of their shows, parks, and other outlets, they must continue to make this idea appeal to consumers instead of the usefulness or appeal of a specific product.
You've successfully freaked me out. Thanks. :-)
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