This commercial relates to Bourdieu's theory of cultural capital rather than physical capital because it is marketing to a specific group of people. Physical capital in economics is described as just "capital" or more specifically as any manufactured asset that is applied during production. Cultural capital refers to a physical object that holds some sort of importance or recognition in society. This commercial makes society recognize that Grey Goose is top shelf alcohol. In the commercial their is a family on a gorgeous sailboat consuming expensive or stereotypical "wealthy people food" (lobster, oysters, etc.) They are marketing themselves for the white-collar society, rather than for the every day working man.
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