The ad on the left exhibits the stereotypical "tough guy" masculinity. The ad reads, "These guys, these street gangs, settle their scores by singing and dancing? Doesn't sound like anybody on the westside I know." The ad is for Ford and at the bottom it reads, "Built for a gang of six." This ad automatically rejects "singing and dancing" as anti-masculine and also glorifies the "gangster." The image is dark and caution tape is a subtly in the background. This stereotype is very dangerous as it promotes violence to prove a "toughness" required of so-called masculinity.
The ad on the right shows another male stereotype: the cowboy. The cowboy is an icon of America and symbolizes adventure. The white male is given credit for finding the American West and expanding America's borders. For example, the copy reads, "this is our country." All the people in the ad are male, and all appear white. Therefore, this ad promotes the idea of white men being the power in our society, and women and people of color threaten this ideal.
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