Quiz 4 Question 2

This commercial also shows cultural capital, except in this case instead of showing an upper-class, wealthy cultural capital, it depicts the idea of the perfect, average, middle-class family. The commercial shows the family of four concept. It contains the mother, father, son, and daughter. The family is also in an average sized home with a lawn. The stereotype for this type of family is a minivan, so the commercial uses the image to give cultural capital to the minivan it is trying to sell. It sends the message that in order to be the average middle-class family, one needs this minivan.