quiz 4, Question 2

http://www.youtube.com/watch?v=6C7lyLaGvqE

Another example of a commercial that relies more of a sense of cultural capital over physical capital is this Zales commercial. This commercial basically relies that culturally you know that diamonds are the only way to say I love you, or to mark on a special occasion. This lets them not even really have to show the physical diamond and what it looks like, or what you actually would buy. Instead it just shows the experience.