Quiz 4, Question 1 - Volkswagen

This advertisement for Volkswagen shows a small "Darth Vader" perusing through a house, attempting to use "the force". It appears that the Darth Vader is the child of the family that owns the new Volkswagen. The ad is selling cultural capital by placing the family in a very nice, clean house in a groomed neighborhood. The family is exemplary of the "American Dream". The family is white, with two parents, a son, maybe a daughter, and a dog. The mother is performing the role of a housewife by making the sandwich for the son. When the father arrives (apparently from work), he steps out of his shiny Volkswagen wearing a suit. The ad is selling the idea that buying a Volkswagen makes one get closer to achieving this type of lifestyle.