Quiz 4 Question 1

This Miss Dior Cherie perfume commercial is an online commercial that relies more on a sense of culture capital (Bordieu) than on physical capital. In this commercial, the idea of living a luxurious life in Paris, France is displayed. A beautiful girl is shown biking around Paris, stopping in a bakery, going shopping, and living it up in Paris. The setting and the girl present in the commercial are portraying cultural capital and a wealthy standing in society. The implication of this commercial is that if you buy this upscale Dior perfume, you will in a sense be like or appear to be a wealthy woman in Paris, or in any society. The approach to this commercial was creative because they chose to highlight the beautiful city of Paris rather than the perfume. It keeps the audience engaged looking at this city until the end where the perfume bottle is quickly shown. It's selling a lifestyle as well as the actual perfume itself.