"Told You So"
This commercial, shown during the 2011 Super Bowl, deals with cultural capital because it focuses on a laid-back lifestyle in a perfect setting by a pool with tempting snacks. The company behind Doritos is trying to sell the idea that if you eat Doritos, you can be a part of such a lifestyle. The ad shows how the neighbor gardening is in awe to the sight he sees, and you are made to believe that the object he is nearly orgasming over is the bowl of Doritos sitting poolside. You see a martini glass as well as hands reaching for the Doritos, which are made to look extremely appetizing. The camera drifts back and forth between the neighbor's face and the bowl of Doritos, but during it you never see the people eating them. At the end of the commercial, the neighbor snaps back to reality as he realizes who is surrounding the Doritos when they say hi to the woman standing next to him. This realization, which deals with the controversy of homosexuality is apparent, as everyone around him believes that it was the blatantly homosexual men he was fawning over.
No comments:
Post a Comment