Quiz 4, Question 1

http://www.youtube.com/watch?v=3snyXTNmFm8

This Audi commercial that I found relies more on a sense of cultural capital than on physical capital but in a humorous way. It's cultural capital because they are trying to tell their consumers that this car will impress people in our society (its the "new" high-end car). They are saying if you buy this car, you are part of the upper-class (and will impress people) and not only that but the new upper class instead of the traditional. They say "Escape the confines of old luxury" and "Luxury has progressed".