Quiz 4 Question 1

I know I have already posted a video of "the most interesting man in the world" but I feel like this marketing campaign for Dos Equis fits into most categories that we have studied thus far. This advertisement shows a man that exudes cultural capital because of his attire, but also because of his surroundings. The implications are that if you drink said beer, that you will appear as successful as the man labeled as the most interesting man in the world. This approach works because it puts more emphasis on the appearance that the consumer would achieve rather than the fact that the advertisement is for an alcoholic beverage.