Quiz 4 Question 1

There are several examples of cultural capital in this commercial for Nestle bottled water. Just within the first couple of seconds there are already two instances where this occurs. The first clip of the scene shows a busy city with cars driving by. This alone is cultural capital because it is usually assumed that one has more money if they can afford to live in a big city. Immediately after this clip is another one of a woman sitting at a table in a restaurant. She is drinking water out of a fancy class and reading a book. Her appearance gives off the performance of an upper-class woman. The commercial continues like this with many more examples, giving off the idea that if one drinks this particular bottled water that makes them a higher class.