Cultural Capital in the California Commerical

This commerical to visit California definitely portrays Bourdieu's concept of cultural capital. When a person typically thinks of California they think of all things that the celebrities talked about in the commerical, such as that most people are surfers or a celebrity. I just find it funny how they just point out all that they portrayed as and show clips of it. It's not really selling the trip of California. The whole concept of California is definitely something that has been culturalized a lot of people dream of going out to California to "make it" in life but in reality it is really hard.