Masculinity- Quiz 5

This commercial featuring Wrangler jeans shows Brett Favre wearing the jeans while playing football with some friends. The ad is selling jeans and also the idea of masculinity as being "tough guys". Favre actually describes the jeans as "tough" in one of his first lines and also later in the ad. The song in the background, Bad to the Bone, also portrays this "tough guy" masculine performance. The ad shows all the guys playing a contact sport because it sells further the "tough guy" idea.




This advertisement is connecting Gillette razors with male dominance and success. There are many scenes of a man succeeded or accomplishing a task like dunking a basketball, climbing a mounting, winning a race, or boxing match. These scenes portray masculine roles. There are also references to women in this ad, whereas the Wrangler ad showed no women. This ad is selling the idea that a close shave with Gillette razors will bring about success and that attractive women will want you. The ad also shows male dominance over women by man's attitude as if he doesn't care about the woman and in the scene where the man lays the woman in the sand.